Decentraland is gearing up for its Metaverse Fashion Week – set to take place between 24 March and 27 March. Dozens of global brands are already on board for what looks like the start of a trend.
Digital fashion has proven to be a lucrative venture for fashion houses. Brands such as Gucci and Ralph Lauren already have virtual pop-up shops on Roblox and Zepeto; while Balmain and Adidas are some of the brands that have dropped NFT collections. Therefore, the metaverse is quickly becoming an important part of fashion houses’ marketing strategy.
Author: Janelle Borg