(Reuters) – Meta Platforms Inc (FB.O) will make it easier for brands to run three-dimensional ads on its Facebook and Instagram social media platforms through a new partnership with an ecommerce technology firm.
The integration with VNTANA will allow brands to upload the 3D models of their products to Facebook and Instagram and easily convert them into ads, VNTANA said on Thursday in a press release.
“The metaverse is basically the spatial internet,” Crowder said. “It is a whole world of possibility that starts with having the right 3D models of your products.”
Users who see a 3D ad while surfing on their PC or phone on Facebook or Instagram can interact with an image of a handbag, for example, and move it about to examine it from all sides.
Thumbnail: VNTANA 3D CMS
