Vahid Amiri

Thesis: Branding in Metaverse

Title: Branding in the Metaverse Subtitle: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0 Authors: Alaa Eldin Helal , Thiago de Marco Costa Publication Date: 31st of May 2022 Comment: This study provides a framework for understanding branding in Metaverse, this framework examines the marketing efforts of companies in regards … Read moreThesis: Branding in Metaverse

Sense of Place in Virtual Heritage Environments

This paper is selected for curation in Metaverse Knowledge Center, because it presents elements of sense of place in immersive heritage environments and it can be used as a foundation for future studies about interaction and tourism in Metaverse. I. Ghani, A. Rafi and P. Woods, “Sense of place in immersive architectural virtual heritage environment,” 2016 … Read moreSense of Place in Virtual Heritage Environments

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