Title: Branding in the Metaverse
Subtitle: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0
Authors: Alaa Eldin Helal , Thiago de Marco Costa
Publication Date: 31st of May 2022
Comment: This study provides a framework for understanding branding in Metaverse, this framework examines the marketing efforts of companies in regards to level of immersion and level of decentralization.
