Metaverse Marketing

Thesis: Branding in Metaverse

Title: Branding in the Metaverse Subtitle: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0 Authors: Alaa Eldin Helal , Thiago de Marco Costa Publication Date: 31st of May 2022 Comment: This study provides a framework for understanding branding in Metaverse, this framework examines the marketing efforts of companies in regards … Read moreThesis: Branding in Metaverse

Branding in Metaverse: Lessons from the Past

Extended Reality technology is going to add new dimensions to marketing efforts. The promise of Metaverse has led big companies to develop their own Metaverse Strategy and plan to use this new paradigm for branding. As you may know, virtual worlds are not new concepts and different organizations have tried to utilize virtual 3D worlds … Read moreBranding in Metaverse: Lessons from the Past

Become a Member