As one of the most prestigious management consulting firms, Boston Consulting Group helps companies stay on top of changes and trends. However, their studies can provide insights for computer researchers and practitioners. In their recent report, they explored the impact of the Metaverse on Technology, media, and telecommunications (TMT) companies. The authors of the report argued that TMT companies are the backbone of modern business and society.
According to this report, “The metaverse market represents a merging of three areas of existing technology whose capabilities are rapidly evolving: platforms enabled by increased computing capacity and connectivity; AR, VR, and mixed reality (MR); and digital and web3 assets enabled by blockchain“.
The report further recommends that companies should craft a Metaverse Strategy, since over the next decade, the Metaverse will seamlessly weave virtual, augmented, and extended experiences with our physical world.
Furthermore, they exemplified the different Metaverse opportunities and the suitable time for marketing them.
