As one of the most prestigious management consulting firms, Boston Consulting Group helps companies stay on top of changes and trends. However, their studies can provide insights for computer researchers and practitioners. In their recent report, they explored the impact of the Metaverse on Technology, media, and telecommunications (TMT) companies. The authors of the report argued that TMT companies are the backbone of modern business and society.
Title: Branding in the Metaverse Subtitle: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0 Authors: Alaa Eldin Helal , Thiago de Marco Costa Publication Date: 31st of May 2022 Comment: This study provides a framework for understanding branding in Metaverse, this framework examines the marketing efforts of companies in regards … Read moreThesis: Branding in Metaverse