Thesis: Branding in Metaverse

Title: Branding in the Metaverse Subtitle: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0 Authors: Alaa Eldin Helal , Thiago de Marco Costa Publication Date: 31st of May 2022 Comment: This study provides a framework for understanding branding in Metaverse, this framework examines the marketing efforts of companies in regards … Read moreThesis: Branding in Metaverse

7 Essential Ingredients of a Metaverse

In this Article, Liz Harkavy,  Eddy Lazzarin, and  Arianna Simpson present a model for understanding the Metaverse. We have curated this article in the Metaverse CHI knowledge center due to the fact that we believe it may provide academics and professionals with a useful basis for future work.  Here is the link to read the the … Read more7 Essential Ingredients of a Metaverse

In 2026, 30% of organizations will have products and services ready for the Metaverse

According to Gartner By 2026, 25% of people will spend at least one hour a day in the metaverse for work, shopping, education, social and/or entertainment. “Vendors are already building ways for users to replicate their lives in digital worlds,” said Marty Resnick, research vice president at Gartner. “From attending virtual classrooms to buying digital land … Read moreIn 2026, 30% of organizations will have products and services ready for the Metaverse

Branding in Metaverse: Lessons from the Past

Extended Reality technology is going to add new dimensions to marketing efforts. The promise of Metaverse has led big companies to develop their own Metaverse Strategy and plan to use this new paradigm for branding. As you may know, virtual worlds are not new concepts and different organizations have tried to utilize virtual 3D worlds … Read moreBranding in Metaverse: Lessons from the Past

Towards the Metaverse: Meta inks a 3D ad partnership

(Reuters) – Meta Platforms Inc (FB.O) will make it easier for brands to run three-dimensional ads on its Facebook and Instagram social media platforms through a new partnership with an ecommerce technology firm. The integration with VNTANA will allow brands to upload the 3D models of their products to Facebook and Instagram and easily convert them into … Read moreTowards the Metaverse: Meta inks a 3D ad partnership

Metaverse Industry According to BCG

As one of the most prestigious management consulting firms, Boston Consulting Group helps companies stay on top of changes and trends. However, their studies can provide insights for computer researchers and practitioners. In their recent report, they explored the impact of the Metaverse on Technology, media, and telecommunications (TMT) companies. The authors of the report argued that TMT companies are the backbone of modern business and society.

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WHY THE ‘METAVERSE’ REPRESENTS A REVOLUTION IN ADVERTISING

The “metaverse” is the next great revolution in computing. This concept of the future of the internet promises to bring the physical world together with new technologies that are only starting to transform the way people interact with one another, amuse themselves, go shopping and engage in other everyday activities. The metaverse signals a move … Read moreWHY THE ‘METAVERSE’ REPRESENTS A REVOLUTION IN ADVERTISING